Get Your Message In The Media with Morgan Sheets

1. Attract warm client leads to you

2. Position you and your business as a credible authority and expert

3. Increase your exposure and brand awareness

4. Position your business and brand at a premium which allows you to command higher rates and attract higher quality opportunities. 

Like most wellness business owners you may see the tremendous value and potential of landing media exposure but you haven’t pursued it because you already feel time-strapped and overwhelmed.  

But what’s the cost of not setting aside the time to position yourself as a leader and authority in your industry so that you attract quality leads? 

If you don’t learn how to create a marketing strategy and generate leads and convert those leads into sales for your business, then no one gets to benefit from your life changing services.

If you have no sales, no lives are changed, and also your quality of life decreases because you’re stressed, exhausted, and broke.  

And the worst part of it all is that you start to doubt yourself and wonder if you’re even cut out to be an entrepreneur at all.  

And you start wondering if you just need to give up and go find a paycheck so that you can continue to support yourself.  

You would love to find a leveraged way to attract clients for your wellness business, but you’re emotionally fatigued and adding one more thing that could be, yet again, a waste of time, money, or energy seems like too heavy a load to take on.  

You’re frustrated because you just want to do what you do best, which is serve your clients.  You didn’t get into business to be a marketer and frankly wish you didn’t have to do it at all, but if you don’t figure out how to connect with your clients, then you won’t have a business.

What you want is clients to serve so that you can make an impact while making an income without having to cold call, spam DM, or spend your time doing live’s on Facebook.  

Many health and wellness entrepreneurs find the idea of media exposure appealing.

They would love to get free media coverage, but if they try to take the DIY PR route and actually carve out the time to work on landing media they get stuck. 

They become unable to move forward because they don't know who to submit their pitch to, what to write in their pitch, which media outlet to pitch to, and which media outlets to choose to connect them with their ideal client.

Some wellness business owners decide to take the route of outsourcing and hire a PR person or agency to land media exposure for them. 

They pay out a retainer to a firm and spend a lot of money, but wind up without any results, not even a single media placement. 

Unfortunately, this happens quite often and it’s totally unfair. 

Sometimes the PR person employs a “spray and pray” approach and while it may land media coverage, it didn’t reach their ideal client. 

Some wellness owners do try to land media coverage on their own either by just winging it, buying a course, or following free advice on the internet. 

Often they spend a lot of time crafting a pitch or submitting their expertise to a media contact and never receive a reply. 

The few that do land media coverage don't know how to leverage the coverage they land and while they get brief exposure, they don’t see much in terms of results otherwise.  

Typically this is because they don’t know who to contact, how to pitch themselves, what to say, or know how to position themselves in their outreach. 

Or they’ve received and followed bad advice which has misguided them in their outreach and rendered their efforts fruitless.